Quadraat

Typography

This was a project from way back in my second year of college. I had to design a poster for the re-release of a classic FontShop typeface. I was assigned the font Quadraat which was designed by Dutch typographer Fred Smeijers.

I wanted to highlight Fred himself , the Dutch colours, the year it was created in 92 and when sans was introduced in 97. Tried to keep it as simple as possible and let the serif of the typeface do the talking.